Description: YouTube is a widely used platform for video podcasts. With a vast global audience, it provides creators with significant visibility. The platform also offers monetization opportunities through ads and sponsorship deals, making it an attractive option for growing both reach and revenue.

Why it’s important: It’s one of the biggest platforms for video content, allowing creators to leverage its massive user base globally.

Description: Spotify is one of the most popular platforms for both audio and video podcasts, not just globally but also in India. With tools like Spotify for Podcasters, creators can easily upload, analyze, and monetize their content. It’s a preferred platform for Indian listeners due to its wide availability and user-friendly features.

Why it’s important: Spotify’s reach in India and its global popularity make it a top choice for launching a podcast with potential for international exposure.

Description: While Audible is primarily known for audiobooks, it has started gaining popularity for podcast content in India. It’s especially favored among premium users who enjoy high-quality audio content, making it a growing platform for podcasts in the Indian market.

Why it’s important: Audible’s premium positioning makes it a great platform for attracting a dedicated and engaged audience.

Description: Apple Podcasts is one of the largest podcast platforms, particularly popular in Western markets such as the US, UK, and Europe. It offers access to a wide international audience and is one of the oldest and most trusted platforms for podcast distribution.

Why it’s important: Its popularity among global listeners makes it an essential platform for creators aiming for international reach.

Description: Launching the podcast directly on the organisation’s website allows full control over the content, brand, and audience engagement. It provides a dedicated space for fans and followers to access exclusive content and updates.

Why it’s important: This helps build a direct relationship with listeners, fostering loyalty and brand trust.